Roku Expands Partnership with Fifth Season

Roku and Fifth Season have expanded their international distribution partnership, now including rights for Latin America and Canada. This agreement allows Fifth Season to sell additional seasons of popular Roku originals such as Honest Renovations, Morimoto’s Sushi Master, and Meet Me in Rome. The deal highlights the growing interest from international buyers in Roku's unscripted programming, which features well-known personalities. Fifth Season has already secured sales with networks like Corus in Canada and M6+ in France. The expansion is seen as a significant move ahead of the Mipcom market, reflecting the trend of increased demand for cost-efficient unscripted content in a challenging advertising environment. Both companies are optimistic about the partnership's potential to reach broader audiences globally.