Google Unveils New AI-Driven Advertising Tools Across Multiple Platforms

Google is advancing its AI offerings with several new initiatives across advertising, search, and productivity tools. The company has integrated AI-powered advertising solutions into Display & Video 360, allowing marketers to use conversational targeting for campaigns across diverse media, and is also developing AdSense for chatbots to monetize conversational AI experiences. In search, Google is expanding its Live for AI Mode, leveraging Google Lens for real-time, voice-based interactions, similar to its Gemini Live feature, though follow-up interactions remain limited. Meanwhile, Google Workspace has introduced a suite of AI enhancements, including interactive workspaces, audio summaries, and AI-assisted presentation tools, to increase productivity for business users. These developments reflect Google's broader strategy to embed AI across its ecosystem in response to evolving media consumption and user behaviors.