Tigeraire Files Trademark Complaint Against Sun Day Red

Tiger Woods and TaylorMade's new apparel brand, Sun Day Red, is embroiled in a legal dispute with Tigeraire over alleged trademark infringement. Tigeraire, which produces cooling products for athletes, claims that Sun Day Red's tiger logo unlawfully hijacks their own, leading to consumer confusion and violating intellectual property laws. The filing has temporarily halted Sun Day Red's trademark application, with TaylorMade expressing confidence in their legal standing. Sun Day Red has 40 days to respond to the opposition. This controversy comes as Woods aims to make his new brand as successful as his nearly three-decade-long partnership with Nike, which ended earlier this year.