Draya Michele Criticized for Air Purifier Promotion

Draya Michele, a reality TV star, is facing backlash for promoting a Sereniby air purifier on social media amid the devastating wildfires in Los Angeles. Her Instagram post, which includes a discount offer, was criticized for being insensitive and 'tone deaf' given the ongoing natural disaster. Michele's promotion was met with negative comments, leading her to limit interactions on the post, though she clarified she was not paid for the endorsement. Sereniby stated that Michele genuinely uses the product and aimed to help others affected by poor air quality, and they are donating a portion of profits to the Red Cross. The Los Angeles wildfires have caused massive destruction, affecting 21,000 acres and prompting widespread evacuations. Despite criticism, some users defended Michele, arguing that air purifiers can be beneficial during such environmental crises.