Heinz Launches Upside Down Baked Bean Tins

Heinz has introduced a limited-edition line of baked bean tins designed to alleviate the common frustration of retrieving the last few beans stuck at the bottom. Priced at £1.40, the 'Beanz Meanz Upside Down' tins feature labels that encourage consumers to store them upside down, preventing beans from settling due to gravity. Research indicates that 87% of Brits go to great lengths to get every last bean, with many resorting to scraping or shaking the tin. Professor Charles Spence from the University of Oxford explains that the cylindrical shape and narrow opening of traditional tins contribute to the issue. Heinz hopes that this new design will promote better storage habits among customers, reducing food waste and allowing them to enjoy every morsel. The UK is the largest consumer of baked beans globally, with over two million cans consumed daily.