OpenAI Unveils SearchGPT to Compete with Google

OpenAI has introduced SearchGPT, an AI-powered search engine designed to rival Google's core search business by providing real-time, conversational answers with cited sources. The prototype, currently available to a small group of testers, aims to integrate broader web searches with data from partnered publishers, enhancing the search experience with follow-up queries and visual elements. Google, facing competition from AI advancements, has also updated its search engine with AI-generated summaries, although this has led to some reliability issues. Analysts suggest that while SearchGPT may not immediately impact Google's revenue, the long-term risk could grow, especially with potential partnerships like OpenAI's with Apple. This development follows Microsoft’s similar efforts with its AI-powered Bing, now rebranded as Copilot. The new tool underscores the intensifying competition among tech giants in leveraging AI to reshape online search dynamics.