IKEA Halves Restaurant Prices Across Multiple Countries Amid Cost Pressures

Ingka Group, the largest IKEA retailer, is halving restaurant meal prices from Monday to Friday across many global markets, including Canada, the UK, France, and several European and Asian countries, to help customers cope with economic uncertainties and cost-of-living pressures. Children will be able to eat for free, and all restaurant guests will receive vouchers to use in-store, enhancing the overall value for families. This initiative is part of IKEA's broader investment to improve in-store experiences and offer healthier, more sustainable, and affordable food options, including new dishes inspired by Asian flavors and the introduction of plant-based items like falafel. Tolga Öncü, Ingka Retail Manager and COO, emphasized the importance of securing the lowest possible prices to support customers during challenging times. Despite a significant investment and a drop in fiscal 2024 net profit, IKEA aims to attract around 8 million new customers and support long-term growth with this pricing strategy. The move reflects IKEA's ongoing commitment to making everyday life better for many people by combining affordability, quality, and sustainability in its restaurant offerings.