Visa Partners with Affirm to Launch New Card

Visa has announced a partnership with fintech company Affirm to introduce a new card in the U.S. that integrates both debit and buy now, pay later (BNPL) functionalities, catering to the growing consumer demand for flexible payment solutions. The card will also be launched in the UAE through a collaboration with Liv Bank, with plans for further expansion into Europe. Research by Visa indicates that 51% of users prefer the convenience of accessing multiple accounts through a single payment method. This initiative is part of Visa's broader strategy to enhance its Flexible Credential feature, which has already seen success in several Asian markets. The collaboration highlights a significant trend of traditional financial institutions and fintech companies working together to innovate and meet consumer needs in a rapidly evolving digital landscape. Affirm's CEO emphasized the goal of creating a seamless payment experience without hidden fees, reinforcing the commitment to consumer control over financial transactions.