Justin Bieber Releases 21-Track Album SWAG Across Multiple Cities

Justin Bieber made a highly anticipated comeback with his seventh studio album, SWAG, released as a surprise on July 11, 2025. The 20-21 track album explores themes including fatherhood, mental health, healing, and personal transformation, reflecting Bieber's evolution as an artist and man. Collaborations with artists such as Gunna, Sexyy Red, Cash Cobain, Lil B, and others bring contemporary sounds, while the album's content includes intimate and emotional lyrics, with some tracks incorporating samples of Bieber's viral statements about being a husband and father. The album rollout featured enigmatic black-and-white billboards in major cities, photographed by Renell Medrano, showcasing Bieber with his wife Hailey and their son Jack Blues Bieber, emphasizing a narrative of personal growth and familial love. Fans have praised the album for its maturity and musical diversity, with some drawing comparisons to Michael Jackson and applauding Bieber's artistic and emotional openness. SWAG marks a significant milestone in Bieber's career, combining commercial appeal with a raw, confessional style similar to that of Kendrick Lamar's projects.