ITV's new show, '99 to Beat,' inspired by Squid Game, faced chaos as three contestants were rushed to the hospital due to allergic reactions to hay during filming. One contestant suffered a head injury, but none of the injuries are life-changing. The production emphasized participant welfare and safety measures, including risk assessments and on-site medics. Despite the setbacks, filming is set to resume, with the show's focus on contestants competing in challenges to be the last one standing. The incident raises concerns about safety protocols in high-intensity competition shows like '99 to Beat.'