Rihanna has been unveiled as the new face of Dior's iconic J'Adore fragrance, succeeding Charlize Theron after two decades. The campaign, directed by Steven Klein and filmed at the Palace of Versailles, features Rihanna in a transformation sequence, transitioning from a black Dior ensemble to a golden gown. The video, soundtracked by her song 'Love on the Brain,' ends with Rihanna walking on water, symbolizing a metamorphosis and coronation. This collaboration marks a full-circle moment as Rihanna was the first Black woman to front a Dior ad in 2015. Rihanna expressed her long-standing affection for J'Adore, recalling her childhood memories of the perfume. The campaign emphasizes the perfume's enduring legacy and Rihanna's embodiment of its luxurious essence.