WWE Files Trademark 'King of Luchadores' Following AAA Acquisition

WWE has filed a trademark application for "King of the Luchadores," signaling potential new branding related to lucha libre wrestling. The trademark, filed under entertainment services, covers wrestling exhibitions, news, fan club activities, and online content, suggesting it could be used for live events, digital media, or fan engagement platforms. This filing likely corrects a previous unusual trademark submission for "King of the Lucas," which was widely regarded as a typo. The trademark may relate to WWE's recent acquisition of the Mexican lucha libre promotion AAA, indicating plans to integrate AAA talent or create new events such as a tournament similar to the "King of the Ring." Speculation includes its use for wrestlers like Chad Gable's "El Grande Americano" or Rey Fénix, or a new tournament highlighting top luchadores. WWE's expanding involvement with lucha libre is further evidenced by upcoming joint events with AAA, including TripleMania: Regia and the Worlds Collide special.