Connecticut Governor Ned Lamont recently unveiled seven new highway signs promoting the state as the 'Home of the Basketball Capital of the World,' the 'Pizza Capital of the United States,' and the 'Submarine Capital of the World.' The initiative aims to highlight Connecticut's pride in its achievements and is part of a broader campaign to enhance travel and tourism. Massachusetts Governor Maura Healey humorously countered the basketball claim by altering a photo of the sign to attribute the title to Massachusetts, referencing the Boston Celtics' 18 NBA championships. The signs are installed at key entry points, including I-95 and I-84, and are intended to make visitors feel proud of Connecticut's contributions to sports and cuisine. Lamont emphasized that the signs reflect the state's commitment to excellence and making a great first impression. The travel industry in Connecticut had a record year in 2023, with significant economic impacts from tourism.