Fyre Festival Plans Weeklong Caribbean Hotel Experience in Honduras

The Fyre Festival brand, infamous for its disastrous original event, is attempting another business pivot with the launch of a weeklong hotel experience called Fyre Hotels at Coral View Utila in Honduras from September 3-10. Despite founder Billy McFarland previously stepping away from the brand after serving jail time for fraud, he appears involved again in this new venture, which aims to recapture the adventurous spirit that inspired the original festival. The hotel packages range from about $200 to $500 per night and include activities such as boat excursions, snorkeling, fitness sessions, and entertainment. This pop-up experience is positioned as a small beach resort getaway designed to bring global attention to the off-the-map island of Utila. The initiative follows the indefinite postponement of Fyre Festival II and the sale of some of the festival’s intellectual property to a company aiming to develop a streaming service. While the new hotel experience intends to blend adventure and paradise, skepticism remains given the festival's notorious reputation and past failures.