Boston NWSL Team Plans Name Change Following Backlash

The Boston NWSL expansion team, formerly known as BOS Nation FC, will undergo a name change following widespread criticism of its initial branding and marketing campaign, 'Too Many Balls.' The decision comes after months of feedback from fans and community members, and the new name is set to be revealed in the coming weeks, along with an updated crest. Jennifer Epstein, the controlling owner, expressed gratitude for the supporters' input, emphasizing the team's goal to create a legacy that resonates with fans. The original name was intended as an anagram for 'Bostonian' but failed to connect with the community, prompting the club to apologize and retract its related marketing. As the team prepares for its debut in 2026, it faces challenges, including the renovation of White Stadium, which has seen its budget double and is subject to legal and political scrutiny. Boston's experience mirrors other NWSL clubs that have also rebranded after initial launches.