OpenAI Launches Largest ChatGPT Campaign Repositioning AI for Daily Life in U.S. UK

OpenAI is shifting its focus from purely technological narratives to more human-centered storytelling in its largest ChatGPT campaign, highlighting everyday uses like cooking and planning trips to appeal to a broader audience. Concurrently, OpenAI faces internal tensions regarding its new social media app, Sora, which features AI-generated content and deepfakes, prompting mixed reactions from current and former researchers who are concerned about its alignment with the company's nonprofit mission. CEO Sam Altman has defended the app by emphasizing the need for capital to build advanced AI capabilities, despite concerns about the potential negative impacts of AI-driven social media feeds. Additionally, OpenAI plans to introduce an AI-powered ad platform within ChatGPT by 2026 to monetize free users, aiming to generate significant revenue projected to reach nearly $25 billion by 2029, which represents a strategic move to diversify income streams and sustain growth. This new ad platform intends to automate campaign management and performance measurement, potentially revolutionizing digital advertising by integrating AI directly into ad mechanics. These developments illustrate OpenAI's balancing act between innovation, ethical considerations, and commercial expansion in the evolving AI landscape.