Phorm Energy Signs Multi-Year Sponsorship Deal with Hendrick Motorsports Through 2027

Phorm Energy, a new energy drink created through a partnership between Anheuser-Busch, 1st Phorm, and Dana White, has entered a multi-year sponsorship agreement with Hendrick Motorsports, running through 2027. The deal includes Phorm Energy becoming the primary sponsor for William Byron's No. 24 Chevrolet for select NASCAR Cup Series races in 2026 and 2027, while also serving as a year-round associate sponsor for Hendrick's Nos. 5, 24, and 48 teams. The energy drink, available in four flavors and featuring natural caffeine from green tea along with electrolytes and mental focus ingredients, will be prominently branded on race cars, pit crew uniforms, helmets, and within Hendrick Motorsports’ new 35,000-square-foot athletic center set to open before the 2026 season. Hendrick Motorsports recently reinforced its competitive standing by winning back-to-back Daytona 500 races and leading the 2025 regular season standings. The partnership reflects a shared commitment to performance and resilience, with Phorm Energy aiming to boost visibility and engagement through immersive marketing activations alongside the racing team. Executives from both Phorm Energy and Hendrick Motorsports expressed strong enthusiasm about the collaboration and its potential to build a lasting and impactful brand presence in NASCAR.