Apple Store Offline Ahead iPhone 17 Launch Event

Apple has taken down its online store in preparation for its highly anticipated "Awe Dropping" event, signaling imminent announcements of new products including the iPhone 17 lineup. The event is expected to unveil the ultra-thin iPhone 17 Air, Apple's slimmest model yet at just 5.5 millimeters thick, alongside the redesigned iPhone 17 Pro models featuring a full-width rear camera and a return to aluminum casing. Additionally, the standard iPhone 17 is anticipated to receive a 120Hz ProMotion display, previously exclusive to Pro models. New Apple Watch models, including the Series 11, SE, and Ultra 3 with satellite texting capabilities, are also expected, alongside updated AirPods Pro 3 featuring heart rate monitoring. The Apple Store typically remains offline until after official announcements, when it refreshes with updated product listings and pricing. Pre-orders for these products are likely to begin shortly after the event, with general availability planned for later in September.