Pantene Launches Retro ‘Fixins for Country Fried Hair’ Campaign with Kelsea Ballerini

Pantene has launched the "Fixins for Country Fried Hair" campaign, starring country music artist and brand ambassador Kelsea Ballerini, to address summer hair damage caused by heat, bleach, and styling. The campaign embraces Southern-inspired style and glam, using a playful retro diner theme that offers a hair care "menu" featuring Pantene's Damage Repair Collection enriched with pro-vitamins and nourishing oils to restore hair health. Ballerini, who has openly shared her personal hair damage journey, highlights the importance of embracing imperfections while having fun with style, connecting the campaign to the iconic big hair culture of classic country music legends. Pantene's initiative includes a traveling "diner on wheels" offering samples, styling tips, and interactive experiences, reinforcing the brand's commitment to affordable hair repair solutions. The campaign taps into current cultural trends celebrating country lifestyle and music, resonating with consumers who face common hair issues such as dryness, split ends, and frizz. Overall, the campaign marries authenticity, nostalgia, and modern hair care science to empower consumers to achieve strong, healthy hair.