Vietnam Intensifies IP Enforcement Amid US Trade Deal Plans

Vietnam is actively negotiating a trade agreement with the United States to avoid the reinstatement of 46% tariffs, with Prime Minister Pham Minh Chinh indicating a possible resolution soon. Vietnamese businesses are adapting to these tariff challenges by diversifying suppliers, localizing supply chains, and expanding exports particularly within ASEAN markets such as Thailand and Singapore, while maintaining optimism for growth despite rising costs and inflation. Many firms are also focusing on digitalization and sustainability to improve efficiency and attract investment, and they seek both immediate financial support and longer-term bilateral trade agreements from the government. In parallel with tariff negotiations, Vietnam has intensified enforcement against counterfeit goods nationwide, conducting coordinated raids and inspections in major cities and border areas to strengthen intellectual property rights and support trade compliance. These combined efforts reflect Vietnam's strategy to protect its manufacturing sector, reduce reliance on Chinese technology, and bolster its trade relations with the U.S. amid a challenging global trade environment.