Jeremiah Smith Signs Adidas NIL Deal Amid OSU-Nike Tie

Jeremiah Smith, Ohio State's standout wide receiver and a pivotal player in the team's 2024 national championship, has signed a high-profile NIL deal with Adidas, despite Ohio State's official partnership with Nike. Smith, who recorded 76 receptions, 1,315 yards, and 15 touchdowns as a freshman, will participate in Adidas marketing campaigns and leverage his personal brand through social media. Adidas praised Smith's commitment and described him as a generational talent, viewing his endorsement as key to their expanding presence in collegiate football. The deal allows Smith to promote Adidas independently while continuing to wear official Ohio State apparel during games. Smith joins a roster of prominent athletes at Adidas, including Patrick Mahomes and former Buckeyes Garrett Wilson and Emeka Egbuka. The agreement underscores the shifting landscape of NIL deals, highlighting increased athlete empowerment and third-party endorsements in college sports.