Cooper Manning Advises College Football Players on NIL Impact

Arch Manning, the new starting quarterback for the Texas Longhorns, is navigating his college career amidst the evolving landscape of NIL (Name, Image, Likeness) deals. His father, Cooper Manning, has been vocal about prioritizing happiness and education over financial incentives when choosing a college. Cooper advises taking a 'long game' approach, emphasizing the importance of being content even when challenges arise, rather than focusing solely on NIL deals. This philosophy is reflected in Arch's decision not to sign any NIL agreements until securing the starting position, aligning with his grandfather Archie's advice. Despite mixed public opinions, this approach aims to ground young athletes amidst the pressures of collegiate sports and potential lucrative offers. Arch Manning's journey is seen as a testament to balancing athletic ambitions with personal well-being and education.