YouTube Updates Shorts View Counting Method

YouTube is set to update how it counts views on its Shorts platform beginning March 31, 2025, aligning with industry standards used by TikTok and Instagram. The new system will count a view each time a Short starts to play or replay, regardless of watch time, likely increasing view counts. This change aims to give creators a more comprehensive understanding of their content's reach and better aligns with their strategies and potential brand partnerships. The previous method of counting views, now termed 'engaged views,' will remain accessible in 'Advanced Mode' in YouTube Analytics and will continue to be the basis for monetization and YouTube Partner Program eligibility. YouTube stresses that the change will not affect creators' earnings or eligibility for the Partner Program. This update reflects YouTube's response to creators' requests for more accurate performance metrics.