Entain Launches New Betting Market for Masters Event

Entain, the owner of Ladbrokes and a stake in BetMGM, anticipates record engagement for The Masters 2025 amidst the launch of a new betting market called 'nearest the pin' for par three holes at Augusta. The event is traditionally the company’s fourth largest in terms of global betting, generating 40% of bets on golf's four major tournaments. Scottie Scheffler is favored to win this year's Masters, which features a total purse of $20 million. With its consistent venue at Augusta, The Masters allows bettors to analyze past performances, making it unique compared to other tournaments. The introduction of live betting and enhanced market options is expected to attract a larger betting audience this year. Overall, The Masters is positioned as a key event for both fans and bettors, drawing attention from across the Atlantic.