Super Bowl LIX Generates $800M in Ad Revenue

Super Bowl LIX marked a record-breaking event for Fox and Tubi, generating over $800 million in advertising revenue, with commercial rates reaching an unprecedented $8 million for a 30-second slot. The game attracted 127.7 million viewers, making it the most-watched Super Bowl in history, while the halftime show featuring Kendrick Lamar drew 133.5 million viewers, also a record. Fox Corporation CEO Lachlan Murdoch hailed the event as the 'most-watched, most-streamed, and most successful Super Bowl ever.' Despite a slight drop in traditional TV viewership compared to last year, the addition of Tubi's streaming significantly boosted the audience numbers. The biggest advertising category for the day was beer, with $56.7 million spent, while auto and home insurance led in total airings. Overall, the Super Bowl continues to be a prime opportunity for brands to enhance visibility and engage with millions of viewers across various platforms.