As the Paris 2024 Paralympics kick off, Google pays tribute with a vibrant doodle celebrating wheelchair tennis, which runs from August 30 to September 7 at Stade Roland-Garros. Meanwhile, the event is marked by a significant shift in audience engagement, with social media platforms like TikTok reporting a 2,000% increase in participation compared to previous Olympics, facilitating a broader reach for the Games. Companies like Simply Moving and Sleeping have revitalized accessibility campaigns, creating inclusive narratives featuring 'Accessible Elf Athletes' to resonate with children with disabilities. Influencers like Chuck Aoki, a rugby wheelchair athlete, are leveraging social media to raise awareness about adaptive sports, aiming to educate the public and inspire future generations. This combination of modern marketing strategies, interactive content, and community engagement underscores a transformative approach to celebrating Paralympic athletes and their stories. The 2024 Paralympics not only showcase athleticism but also emphasize inclusivity and representation across various platforms.