Coinbase and Apple Pay Expand Crypto Access

Coinbase has integrated Apple Pay into its Coinbase Onramp service, significantly simplifying fiat-to-crypto transactions for users worldwide. This strategic move allows over 500 million Apple Pay users, including 60 million in the U.S., to purchase cryptocurrencies like Bitcoin and Dogecoin seamlessly. The integration brings faster, fee-free transactions with lightweight KYC checks, making crypto purchases as easy as in-app transactions. Coinbase's Onramp tool now offers easier onboarding to crypto, promoting accessibility and attracting retail investors by leveraging Apple Pay's extensive user base. This development aligns with Coinbase's broader efforts to simplify cryptocurrency investments and enhance user experience by reducing barriers such as lengthy verification processes. Coinbase's strategic partnerships, including with Visa, further bolster its offerings by facilitating easier and more efficient transactions.