Plex Redesigns App, Targets Profitability Post-Fundraise

Plex has announced a significant redesign of its mobile app, emphasizing improved navigation and visual appeal to enhance user experience. The overhaul, which has been in development for two years, features a new tabbed navigation system replacing the traditional 'hamburger' menu, making it easier for users to access personal media libraries, Live TV, and On Demand content. This redesign includes a unified codebase for mobile and TV apps, promising faster updates and consistent user experience across platforms. The app also boosts visual elements with expanded artwork on movie and show pages, a long-requested feature. Plex aims to balance its historical focus on media organization with its future as a streaming service, seeking profitability following a $40 million fundraise. The new mobile app is available in preview, with the full launch expected in early 2025.