AMC CEO Urges Studios for Longer Theatrical Windows

AMC Theatres CEO Adam Aron is advocating for longer theatrical release windows, urging studios to extend the current average of 45 days back to pre-pandemic levels of 60 to 74 days. During AMC's recent earnings call, he highlighted that shorter windows, sometimes as brief as 17 days, are detrimental to both box office performance and subsequent streaming success. Aron believes that films with robust theatrical runs tend to perform better on streaming platforms, a sentiment echoed by the broader industry consensus. He mentioned productive discussions with Apple and Amazon, who support theatrical releases, contrasting this with Netflix's resistance. Aron stressed the importance of maintaining exclusivity windows to enhance cultural value and profitability for all stakeholders in the film industry. The ongoing debate reflects a critical moment for cinemas as they navigate the evolving landscape of film distribution.