The government has decided to remove VAT on period pants starting January 1, 2024, following a campaign by retailers, women's groups, and environmentalists. This move is expected to make period pants up to 16% cheaper, with an average savings of £2 per pair, and is seen as a victory for menstrual equity advocates, addressing period poverty and providing a more viable option for those facing financial constraints. This is considered a significant step toward making essential menstrual products more accessible and affordable for all, as it aligns with earlier decisions to make tampons and pads tax-exempt.