Retro crisps from the 90s are experiencing a significant resurgence among British shoppers, with Ocado reporting substantial sales increases for classics like Frazzles, Skips, and Chipsticks. Influenced by social media trends, particularly on TikTok, young people are rediscovering these nostalgic snacks, incorporating them into recipes and sharing their experiences online. Smiths' Frazzles saw a 48% sales surge, while KP's Skips and Chipsticks rose by 42% and 47% respectively. This revival of old-school crisps is also attributed to the cost-of-living crisis, as they offer better value compared to pricier gourmet options. Even with innovations in the crisp market, the simplicity and nostalgia of 90s crisps are driving their popularity. Influencers and chefs like Nigella Lawson have also played a role in promoting these retro snacks.