Selena Gomez Launches Rare Beauty First Fragrance in Los Angeles

Selena Gomez recently celebrated the launch of Rare Beauty's first-ever fragrance, Rare Eau de Parfum, with multiple events in Los Angeles and New York. The perfume, developed with perfumer Jérôme Epinette, features a gourmand blend of caramel, pistachio, vanilla, ginger, and sandalwood, and is noted for its accessible tap-to-spray packaging designed for users with limited hand mobility. Gomez’s launch appearances included wearing an ivory, halter-neck, fringe-adorned gown by Cult Gaia, complemented by white strappy heels and understated jewelry, reflecting the fragrance’s elegant and inviting vibe. Alongside the fragrance, Rare Beauty also introduced Fragrance Layering Balms in four scents to be worn alone or layered with the perfume. The launch events featured appearances by celebrities and influencers, including the cast of Love Island USA season 7, and Gomez shared personal moments about her wedding plans and upcoming projects. The perfume has been well received for its sophisticated scent and innovative packaging, further establishing Rare Beauty as a versatile and inclusive beauty brand.