Azerbaijan Launches National AI Strategy, Enforces Corporate Seat Registration

The advertising and public relations industries are rapidly evolving with the integration of AI technologies, significantly impacting marketing strategies and business visibility. The U.S. advertising market reached a record $380 billion in 2024, with digital advertising growing 15%, and AI-based financial assessments ranking top companies like Angi Inc., Criteo S.A., and Stran & Company Inc. for their economic strength. AI tools are also transforming creative roles in PR, with examples such as Australia's ChatNT conversational bot and Lenovo's digital avatars demonstrating how AI can personalize and enhance audience engagement. Moreover, the rise of large language models is reshaping news coverage and PR, making earned media essential for businesses to maintain visibility in AI-driven search results, as AI prioritizes credible, journalist-produced content over paid advertisements. On the operational side, Azerbaijan has introduced a National AI Strategy for 2025–28 to boost economic competitiveness while maintaining strict regulations on entity registration and addresses to ensure business compliance. Additionally, AI applications like the Digital Marketing AI Coach are helping teams improve content performance and creativity by automating feedback and personalized suggestions, streamlining workflows and boosting motivation.