Ryan Reynolds Launches Wrexham Gin Amid Championship Struggles

Ryan Reynolds, co-owner of Wrexham AFC and co-founder of Aviation American Gin, has launched a limited-edition gin bottle to celebrate the football club's return to the Championship after three consecutive promotions. The launch was accompanied by a humorous new ad in which Reynolds pokes fun at rival towns Charlton, Stockport, and Chester, depicting scenes of fans disposing of the gin in exaggerated and comical ways, such as flushing bottles down urinals and dumping them in rivers. The custom packaging features a patch-like crest label, a red strip honoring the legendary Turf Pub, and details inspired by the club's promotion-winning jerseys, along with a Wrexham bottle scarf and a QR code granting access to sweepstakes and exclusive content. Reynolds' ad emphasizes the gin's popularity in unexpected places, humorously suggesting that rivals' disdain for Wrexham fuels the product's high demand, and ends with a playful endorsement of the gin's smoothness. The campaign has been well received by fans, who praised the advertisement's humor even if some questioned the gin itself. This promotion follows a challenging start to Wrexham's Championship season and showcases Reynolds' characteristic blend of marketing and comedy to support the club and brand.