Pineapple Financial Launches $100M INJ Token Treasury

Pineapple Financial Inc., a fintech platform publicly traded on NYSE American, has announced a $100 million private placement to launch the first digital asset treasury strategy anchored in INJ, the native token of Injective Protocol. This strategic move makes Pineapple the first publicly traded company to hold INJ, signaling strong institutional confidence in Injective's layer-one blockchain designed for decentralized financial applications. The INJ treasury strategy aims to generate a passive yield of approximately 12%, leveraging Injective's high staking yields and its role in enabling new liquidity rails within the multi-trillion-dollar tokenization market. The transaction attracted participation from prominent investors across both traditional finance and crypto sectors, including FalconX, Monarch, Abraxas Cannery Capital, Kraken, Blockchain.com, Canary Capital, and the Injective Foundation. Pineapple’s initiative underscores a broader trend of merging fintech with blockchain finance and highlights the growing institutional interest in decentralized finance ecosystems. This collaboration is expected to enhance liquidity, accelerate development, and expand adoption for Injective’s technology, positioning Pineapple as an early mover in the evolving digital asset landscape.