Northern California Nevada Donor Services Elevate Hispanic Heritage Month Outreach

Hispanic Heritage Month, observed from September 15 to October 15, is being marked by various initiatives across the U.S. that highlight Latino contributions and address community needs. Senator Ruben Gallego emphasized the cultural richness and resilience of Latino families, committing to policies supporting their opportunities. In Sierra Madre, a Latino Heritage Fiesta celebrates Latino culture with music, food, and vendors, fostering community connection. The American Red Cross in Arizona & New Mexico launched the Los Donantes blood donation campaign to increase Latino participation, especially for type O blood donations. Sierra Donor Services in California is focusing on raising awareness about organ and tissue donation within Latino communities, addressing disparities in donor registration through partnerships and outreach programs. Meanwhile, Sierra Nevada Donor Awareness promotes organ donation through community events like their annual donor walk, honoring donors and educating the public.