P-TAL secures $3mn Series A funding led by VC Grid, Rainmatter to expand global artisan copperware

P•TAL (Punjab Thathera Art Legacy), an Indian brand specializing in handcrafted copper, brass, and bronze kitchenware, has raised $3 million in a Series A funding round led by VC Grid with participation from investors including Zerodha founder Nithin Kamath’s Rainmatter and US-based Connecticut Innovations, marking the latter's first investment in an Indian company. The company plans to use this capital to enhance product innovation, technology-driven supply chain efficiencies, and support artisan communities, while expanding its presence in India and deepening its footprint in key export markets such as the US, UK, Europe, and the Middle East, which currently account for over 55% of its business. P•TAL has experienced significant growth, scaling its annual recurring revenue from ₹5 crore to ₹50 crore and targeting ₹150 crore ARR in the next 12 months. The brand emphasizes the revival of traditional craftsmanship by empowering artisan families, some of whom have seen their earnings increase substantially and even hold company ESOPs. P•TAL's leadership highlights the partnership with investors as a shared belief in the value of traditional metals combined with modern design and utility, aiming to globalize the 'Made in India' craft. The funding also positions P•TAL to capitalize on growing global demand for sustainable and wellness-focused lifestyle products.