Jessica Simpson, Daughter Birdie Launch Matching Swimsuit Line at Walmart

Jessica Simpson has launched a new summer collection with Walmart, showcasing her brand's boho-chic aesthetic, which includes over 100 pieces designed for women of all body types. In a recent photoshoot, she and her 6-year-old daughter Birdie modeled matching yellow swimsuits, highlighting their close bond and playful spirit. Simpson expressed her joy in sharing these moments with Birdie, describing her as a 'little ham' and noting the 'magical' experience of seeing her kids in front of the camera. The collection features vibrant swimwear and casual apparel, with prices primarily under $30. Simpson emphasized the joy and confidence she aims to convey through her designs, inspired by her personal evolution and experiences. Fans have responded positively to the campaign, praising the duo's charm and style.