Ralph Lauren Unveils Intimate SS26 Womenswear Collection, Reports 13% Sales Growth

Ralph Lauren unveiled its Spring 2026 womenswear collection in an intimate setting at the brand’s Madison Avenue headquarters, emphasizing a minimalist and elegant aesthetic inspired by the brand's golden era and muses like Carolyn Bessette-Kennedy. The collection features a refined palette of black, white, and red, blending classic tailoring with softer, more fluid silhouettes and highlighting American style with modern touches, such as longline jackets paired with bikini tops and sculptural accessories. Eveningwear maintains an unfussy elegance with sleek gowns and sporty-glamour combinations, while the collection also showcases craftsmanship through materials like leather and linen. Alongside the collection, Ralph Lauren is prioritizing handbags, with popular styles like the Polo Play tote gaining traction, partly due to a decrease in consumer interest in pricier European luxury bags. The brand also launched an AI-powered shopping assistant called "Ask Ralph," which uses generative AI and Ralph Lauren’s extensive archive to offer personalized styling advice and product recommendations, initially focusing on the Polo label and available through its app. This integration of technology aims to replicate the personalized experience of in-store shopping, enhancing customer engagement and accessibility to the brand’s fashion offerings.