Global Girl Group KATSEYE Stars in Gap Low-Rise Denim Campaign

Gap's Fall 2025 campaign, 'Better in Denim,' marks the return of iconic low-rise and 'long & lean' jeans, featuring global girl group KATSEYE. The campaign, set to Kelis’ 2003 hit 'Milkshake' and directed by Bethany Vargas with choreography by Robbie Blue, celebrates individuality, self-expression, and inclusivity through fashion, music, and dance. KATSEYE members showcase diverse denim styles, reflecting their unique personalities and the brand's commitment to bold, expressive, and inclusive values. Fans and critics alike have praised the campaign for its creativity and representation, dubbing it one of the best denim ads, while highlighting the group's impressive choreography and the nostalgic Y2K vibe. Gap’s CEO Mark Breitbard emphasized the natural fit with KATSEYE due to shared values, and the campaign will be promoted globally across various media channels, including a Times Square billboard takeover. The campaign aligns with Gap's ongoing strategy to inspire self-expression by blending fashion with music and movement.