The Pulte family has acquired an activist stake in BuzzFeed, supporting changes proposed by Vivek Ramaswamy, criticizing CEO Jonah Peretti's performance. They called for job cuts, conservative voices, and potential board nominees. Despite a stake less than 1%, they aim for more significant ownership. BuzzFeed's stock rose significantly, and the company is in debt, seeking to sell its food arm. Ramaswamy and Pulte are not working together directly but share similar objectives for BuzzFeed's transformation.