Meghan Markle renames lifestyle brand to 'As Ever' ahead of Netflix show

Meghan Markle has rebranded her lifestyle brand from American Riviera Orchard to As Ever, as revealed in an Instagram video filmed by Prince Harry. This announcement coincides with the upcoming launch of her Netflix series 'With Love, Meghan', set to premiere on March 4. The new brand will encompass a range of products including food items, textiles, skincare, and gardening tools, reflecting Markle's long-standing passions for cooking and crafting, which she felt were curtailed during her time with the royal family. Markle noted that 'As Ever' signifies continuity with her previous lifestyle blog, The Tig, which she closed in 2017. Critics suggest the rebranding includes subtle references to her experiences within the royal family. The launch aims to rekindle her connection with fans and re-establish her business presence.