Alibaba Unifies E-Commerce Platforms Amidst Competition

Alibaba Group has announced the integration of its domestic and international e-commerce platforms into a unified entity called the Alibaba E-commerce Business Group. This move, revealed in a securities filing, consolidates the Taobao and Tmall Group with the Alibaba International Digital Commerce Group, among others. Fan Jiang, the current CEO of Alibaba International, will lead the new unit. This reorganization is the largest since Alibaba split into six distinct units in 2023 and comes amidst growing competition from rivals like Pinduoduo and ByteDance. Alibaba's restructuring aims to enhance synergy across its supply chains and bolster its competitive edge globally. The company has seen significant growth in its international division recently, driven by AI-powered innovations and strategic leadership.