PV Sindhu Joins KiranaPro as Investor, Brand Ambassador

KiranaPro, an AI-powered quick commerce platform in India, has announced that badminton star PV Sindhu has joined as both an investor and brand ambassador. This partnership marks the first commitment in KiranaPro's seed funding round and aims to bridge the digital divide for small retailers by leveraging advanced technology. Sindhu will play a crucial role in promoting the brand's vision, especially during her ambassadorial role in IPL 2025, which is expected to enhance KiranaPro's national presence. KiranaPro's CEO, Deepak Ravindran, emphasized that this collaboration represents a significant milestone for the company as it connects local kirana stores to a broader customer base. Sindhu expressed her pride in supporting KiranaPro's mission to empower communities and transform the retail landscape. The partnership is facilitated by Cornerstone Sport and is expected to foster greater trust among small business owners in tier II and tier III cities.