Primary Wave Acquires 50% Stake in Notorious B.I.G. Estate for $200 Million

Primary Wave Music has officially acquired a 50% stake in the estate of The Notorious B.I.G., valued at $200 million, which includes his music catalog, publishing rights, and name, image, and likeness rights. The deal was finalized shortly after the death of Biggie's mother, Voletta Wallace, who was instrumental in the estate's negotiations and management. Primary Wave plans to collaborate with the estate on various projects aimed at preserving and promoting Biggie's legacy, potentially including a Broadway show and immersive experiences. This acquisition adds to Primary Wave's portfolio, which features rights to works by other iconic artists such as Prince and Bob Marley. Biggie, known for his profound impact on hip-hop, left behind a rich legacy with albums like 'Ready to Die' and 'Life After Death'. His estate has experienced a steady rise in value, driven by his enduring influence and the continued popularity of his music.