UFC CEO Dana White announced he will no longer increase fighter bonuses following UFC 304, where he had doubled the standard $50,000 bonuses to $100,000. This decision came after a disappointing event that saw seven consecutive fights go to decision, leading White to express frustration that the financial incentive did not result in more exciting performances. He stated that increasing bonuses did not inspire fighters to perform harder and emphasized that he would not entertain future requests for bonus increases at press conferences. White's comments reflect a broader concern that financial incentives are ineffective in prompting more aggressive fighting styles. While he remains open to the possibility of set bonuses increasing in the future, he firmly stated that he won't be persuaded to raise them on the spot again. The UFC's bonus structure has fluctuated over the years, but this incident marks a significant shift in White's approach to performance incentives.