Nike Launches Global 'Why Do It?' Campaign Reimagining Iconic Slogan

Nike has transformed its iconic slogan "Just Do It" into a reflective question, "Why Do It?", aiming to engage a younger generation that values authenticity and is often burdened by anxiety and social pressures. This new campaign, featuring athletes like LeBron James and Caitlin Clark and narrated by Tyler, the Creator, emphasizes the choice and courage involved in taking the first step rather than focusing on the finish line. It highlights the contemporary sports culture where collaboration and personal authenticity are prioritized over mere competition. Nike's EVP and chief marketing officer, Nicole Graham, explained that the campaign addresses the doubts and fears faced by young athletes today, encouraging them to act despite these challenges. The shift comes as part of Nike's effort to reinvigorate its brand amid slowing sales and evolving cultural contexts, continuing the legacy of its slogan while adapting it for modern times. The campaign thus serves as both a tribute to the past and a call to action for the future, encouraging the next generation to find their own reasons to move forward.