Wells Fargo Center Renamed Xfinity Mobile Arena Starting 2025

The home arena of the Philadelphia 76ers and Flyers will be renamed Xfinity Mobile Arena starting September 1, 2025, following a new naming rights agreement between Harris Blitzer Sports & Entertainment (HBSE) and Comcast Spectacor. This rebranding replaces Wells Fargo, which had held the title sponsorship for nearly three decades, and is part of a broader partnership aimed at enhancing fan experiences through upgraded Xfinity WiFi and technology in the arena. The deal is set to last until the end of the 2030-31 season, after which the 76ers are expected to relocate to a newly constructed arena in the South Philadelphia Sports Complex, co-owned by HBSE and Comcast Spectacor. Recent $400 million renovations have modernized the current venue, which will continue to host major sporting and entertainment events. Both HBSE and Comcast emphasize that the Xfinity Mobile Arena will offer improved connectivity and memorable experiences for fans. The arena's core structure will remain unchanged, with the rebranding focusing primarily on technological upgrades and brand visibility for Xfinity Mobile.