The 2024 MTV Video Music Awards, hosted by Megan Thee Stallion, kicked off from New York's UBS Arena with notable performances and historic nominations. Taylor Swift and Post Malone led the night with the highest number of nominations, 12 and 11 respectively, with Swift potentially set to break Beyoncé’s record for the most VMAs won. Katy Perry was honored with the Video Vanguard Award and performed an eight-song medley. Eminem opened the show with a medley of his hits, while other performances included Chappell Roan and Sabrina Carpenter. Advertisers played a significant role this year, with Paramount integrating extensive branded content into the event. The VMAs celebrated their 40th anniversary, highlighting memorable moments and anticipated wins.