Apple Criticized for Wallet App Movie Promotion
Apple Criticized for Wallet App Movie Promotion

Apple Criticized for Wallet App Movie Promotion

News summary

Apple is facing backlash from iPhone users after sending an unsolicited push notification through its Wallet app, offering a $10 discount on tickets to its upcoming Brad Pitt-led film, 'F1: The Movie.' Many users expressed frustration at receiving marketing messages in an app meant for financial transactions, with some comparing the incident to Apple's 2014 automatic addition of a U2 album to user libraries. Critics argue the push notification violates Apple's guidelines, which restrict marketing unless users have opted in. Most users currently lack the ability to disable such promotional notifications, though a new 'Offers & Promotions' toggle has been found in the iOS 26 beta. This suggests Apple may expand marketing in system apps despite user concerns. Apple has yet to respond publicly to the controversy.

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Last Updated
8 days ago
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